Winner: Walmart – Walmart Green Room: Creating a Sustainable Conversation For years Walmart has tried to show its customers and the media that it has been serious about sustainability and protecting the environment, and… Continued
Stories by Bill Miltenberg
2013 Social Media Icon Awards: Crisis Management Campaign
April 17th, 2013 by Bill MiltenbergCo-Winner: San Diego Gas & Electric – The calm AFTER the storm To prepare for an unexpected emergency, San Diego Gas & Electric holds at least four crisis exercises a year, which involve the… Continued
2013 Social Media Icon Awards: Facebook: Community/Engagement
April 17th, 2013 by Bill MiltenbergCo-Winner: Taco Bell Taco Bell went back to its roots to find inspiration for a new tagline and engagement program. While the taco has yet to best the hamburger or slice of pizza as a… Continued
2013 Social Media Icon Awards: Facebook: Contest/Games
April 17th, 2013 by Bill MiltenbergCo-Winner: Nikon 1 “Small Moments Are Huge” Program To raise consumer awareness of the Nikon 1 system line of compact interchangeable lens cameras, MWW and Nikon's communications and marketing teams armed select influencers—called Guest Stars—with… Continued
2013 Social Media Icon Awards: Facebook: Marketing Campaign (Budget Under $10K)
April 17th, 2013 by Bill MiltenbergWinner: CarMD.com Corp. – CarlMD Facebook Fans & Friends Contest Automotive diagnostic tool company CarMD wanted to double its Facebook page fan base and expose the CarMD brand to more consumers within a brief, month-long… Continued
Learning from Bieber: Promote Your Brand In Only the Right Channels
April 15th, 2013 by Bill MiltenbergJustin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Measuring Influence Requires More than Counting Social Media Followers
April 15th, 2013 by Bill MiltenbergInfluence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.
Jay-Z Shows His PR Chops in Response To Criticism About Trip to Cuba in ‘Open Letter’
April 12th, 2013 by Bill MiltenbergJay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.
Infographic: 2012 Paid Better for PR Pros than 2011
April 11th, 2013 by Bill MiltenbergWith the general economy on the upswing PR pros have reason to be hopeful about the future.
Online Media Consumption Now Exceeds Offline Use
April 11th, 2013 by Bill MiltenbergFor consumers of media worldwide, online usage now exceeds offline media consumption.