Stories by Bill Miltenberg

Weber Shandwick’s new Mediaco division will put a new operating model for branded content.

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.

Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.

NBC’s “Smash,” which revolves around a fictional New York theater community and the creation of a new Broadway musical, offers this, er, bouncy take on public relations.

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

At PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence.

Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.

How much of your PR budget are you devoting toward online video this year?