We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.
Stories by Bill Miltenberg
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.
Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.
Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.