Archive: February 2016

Whether you’re looking for tips for using social media or just want to stay up on the latest industry trends, these 4 podcasts are sure to help.

In the wake of the Michigan shootings, it didn’t take long for at least one of Uber’s competitors to send a pointed marketing email to its database. Seasoned professional communicators can probably guess what followed. The takeaway for any brand whose competitor is dealing with the death of either employees or customers is to step back, wait and put yourself in the mind-set of the families whose lives have been changed forever.

Go the distance by employing these best practices to keep your efforts fresh.

It’s an attractive prospect for businesses, but not so much for consumers. How Facebook implements ads could make or break the Messenger app.

When used in the context of PR, however, spying is neither clandestine nor is subterfuge necessary.

There have been several changes at Ogilvy. The biggest is the departure of Atlanta office chief Mickey Nall, which a senior Ogilvy official confirmed for PR News Friday.

How do you take your corporate communications department from best in class to world class?

When it comes to professional development, PR leader often fall short on understanding the influence of of using frameworks and filters.

Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.

Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves?