PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.
Archive: February 2016
Disney Parks’ Videos, Photos Lead Travel Brands on Social
February 1st, 2016 by PRNEWSThe Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.
3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion
February 1st, 2016 by Dwayne Roark, Global Business Communications Director, Dow Chemical CompanyLong ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.
7 PR Lessons From the Largest Healthcare Data Breach in History
February 1st, 2016 by Anna Keeve, Senior PR Specialist, ESET North AmericaWith so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks
February 1st, 2016 by PRNEWSInfluencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.
How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
February 1st, 2016 by John Sisson, President, Wilde AgencyAs communications pros we know that storytelling can be a powerful tool.