Archive: February 2016

The 90-second video saw 1.7 million views in 24 hours, eventually soaring to more than 9 million and is now Fisher-Price’s top-viewed, most-shared video.

Sharon Reis, partner at GYMR Public Relations and a speaker at PR News’ upcoming Business Leadership Boot Camp for Communicators on March 14 in Washington, D.C., lists some habits PR pros need to break to take a more business-focused, bottom-line approach to all their efforts.

Rule #1: Your first responsibility isn’t to your PR agency, it’s to yourself and your family.

Apple had to make a choice that would split its audience no matter how they responded to the FBI.

Jill Zuckman, managing director of SKDKnickerbocker and a speaker at PR News’ Business Leadership for Communicators Boot Camp on March 14 in Washington, D.C., shares four recommendations to mitigate the risks of involving the CEO directly in your PR programs.

When it comes to leadership, there are many people who get it right, but far too many people get it wrong.

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.