Media RelationsPremium Content Celebrities & a Symbiotic Media: How to Deal With Your True Competitors for Attention 02/22/2016 By Seth Arenstein Who’s the real competition for PR pros, brands in their space or Kanye and Taylor, who’ve become brands themselves? To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.