Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News. Its top tweets featured achievements and replays of Golden State Warriors guard Steph Curry, salutes to Kobe Bryant on his retirement, and Super Bowl 49 photos.
The NFL trailed Bleacher Report by just 70K Twitter actions. Its top tweets were a #LeahStrong photo and replays. Billboard and BuzzFeed were third and fourth, respectively, with top tweets by Justin Bieber and Taylor Swift.
Though video tweets fell 16%, engagement was up 40% vs 2014. NBA (#5) had the most Twitter video actions of the top 5 brands. Derrick Rose, the Sacramento Kings and Zach LaVine were the top vids.
