Archive: May 2015

Here’s a selection of ten books PR pros will be reading this summer that will make sure you’re turning plenty of pages.

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs.

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco.

When compared with other, more intrusive (read: annoying) ways to get your brand or organization’s message out, influencer marketing provides you with allies and context in your pursuit of your audience’s attention.

Mobile communications, of course, is fast moving to the core of PR and marketing, as more and more consumers (read: millennials) initially get their messages from their smartphones rather than their desktop computers.

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles.

The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how?

As the lines between PR and marketing blur, C-level execs increasingly are pushing the two disciplines to collaborate, particularly on the all-important digital front.