Archive: July 2014

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.

When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.

“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013.

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved.

“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves.

Overstating the importance of a good Twitter presence is hard to do. With an active user base larger than most countries, it’s important that every brand—from the social media savvy to the tech newbies—have a… Continued

The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.

Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company?