Archive: July 2014

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.

A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities.

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.