Archive: July 2014

The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.

It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management.

Comcast is currently getting a thorough lambasting after a recording of a terrible customer service call was uploaded to SoundCloud. It certainly won’t help negative public perception of the brand.

Crafting a successful video campaign can be a difficult endeavor that often falls flat.

LeBron James’ stunning announcement on Friday that he was heading back to Cleveland and rejoining the Cavaliers provides some food for thought for PR pros. Make that a feast. For starters, it certainly didn’t go unnoticed that James chose Sports Illustrated—if ever there was a symbol of traditional media—to tell the world that he was […]

Creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees.

Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.
Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.

Companies that take time to employ certain strategies increase their chances of bouncing back from highly publicized litigation and winning back the public.

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.

Many early adopters realize that data itself is not particularly valuable without the expertise required to interpret the information, and to identify and select from a variety of scenarios to achieve the optimal outcome.