Archive: March 2014

While many PR pros and communicators landed salary increases last year, the percentage increases (for the most part) were nothing to write home about.

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.

Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them.

Although the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets.

Target’s “Thigh Gap” results in major blowback for the retailer.

A new business model is afoot that threatens not only objectivity in reporting and publishing, but also opportunities for earned media. Where is the line drawn to ensure news media is still delivering objective content?

They’re breeding. In the last couple of years, social networks have started to proliferate in a big way, coursing through the brains of communicators who are still trying to figure out how to monetize some of the original social channels à la Facebook, LinkedIn and Twitter. New social networks and apps are coming fast and […]

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.

South by Southwest (SXSW) conference, of course, has become a mecca for PR and marketing executives. This year’s event, which just finished, was yet another opportunity for brands of all stripes to get their message out and capture some precious “earned” media. Here’s one example of on organization that was able to cut through the clutter.

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.