Archive: March 2014

5 Tips for Working KPIs Into Your Measurement Strategy

March 31st, 2014 by

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.

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It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

March 31st, 2014 by

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media.

PR Insider: Making CSR Success Part of Your Company’s DNA

March 31st, 2014 by

To be meaningful to all stakeholders, and thus have staying power, CSR must be aligned with the core business and products of the company.

9 Tempting Activities You Should Avoid When Attending That Next Conference

March 31st, 2014 by

We are well into “conference season” when us avid learners hit the streets and land in a semi-comfortable chair in a meeting room or ballroom to do what we love to do most when attending an event: stare at our phones. It’s so tempting, right?

Measurement Is Critical to PR. ‘Vanity Metrics’ Are Not.

March 31st, 2014 by

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives.

SEO on Collision Course With Public Relations

March 31st, 2014 by

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.

PR Campaign Puts British Columbia on the Map in Two Major Markets

March 31st, 2014 by

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets.

Rough Financial Patch for PR Agencies

March 31st, 2014 by

It’s not pretty earnings-wise for PR agencies right now. Operating profit this year fell to an average of 16.1%, from 18.8% last year, according to an exclusive report produced by StevensGouldPincus on behalf of PR News.

How To Enhance Crisis Management Efforts

March 31st, 2014 by

The International Public Relations Research Conference (IPRRC), better known as “The Miami Conference,” gathers academics and PR professionals for three intense days that offer the opportunity to hear more than 100 research papers presented by the world’s leading thinkers in public relations.

Anatomy of a PR Business Win

March 31st, 2014 by

New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year.