Archive: October 2013

Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.

Company executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group.

Seeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.

“Click.” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy.

There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram.

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way.

The rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ.

Although there is a perception that Facebook is already old hat, the platform still holds undeniable clout across social channels, particularly for 15 year-old- to 25-year-old demo. Plus, the platform’s 1.15 million active monthly users should not be ignored.