Winner: Waggener Edstrom Worldwide In an industry rife with competition, coming out on top with best-in-class marketing communications takes a unique blend of talent, creativity and hard work. Waggener Edstrom showcased all three in its… Continued
Archive: September 2013
2013 PR Agency Elite Awards: Promotion of Firm
September 10th, 2013 by Matthew SchwartzCo-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based… Continued
2013 PR Agency Elite Awards: Cause/CSR
September 10th, 2013 by Matthew SchwartzWinner: Cone Communications Boston-based Cone Communications specializes in corporate social responsibility, or CSR, which in the last several years has been creeping toward the top of the consumer agenda. A majority of Americans not only… Continued
2013 PR Agency Elite Awards: Advocacy
September 10th, 2013 by Matthew SchwartzWinner: Fraser Communications The mantra at Fraser Communications is “doing well by doing good.” For the past 14 years the PR agency has worked on advocacy campaigns in multiple areas, ranging from early literacy to… Continued
2013 PR Agency Elite Awards: Publicity
September 10th, 2013 by Lucia DavisWinner: The Marcus Group In honor of its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of throwing a party to celebrate, TMG decided to donate a full… Continued
2013 PR Agency Elite Awards: Integrated Communications
September 10th, 2013 by Matthew SchwartzWinner: Peppercomm Tyco International turned the page on a new chapter late last year when the security systems entity was split into three separate companies. The move created a standalone $10.5 billion enterprise focused on… Continued
How to Ensure Your Message Gets Across in a Televised Interview
September 10th, 2013 by Lucia DavisIf your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
Peeling the Curtain Behind Click-Through Rates For Social Channels
September 10th, 2013 by Matthew SchwartzWho among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.
9 Tips for Successful PR Execution of Native Advertising
September 9th, 2013 by Tony Silber“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.
BuzzFeed CEO’s Vision of Media’s Future (and Great PR)
September 9th, 2013 by Tony SilberLast week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a PR message to all stakeholders as well as competitors. At any rate, it was brilliant. It was the most clear-headed, […]