Winner: Edelman “Being of Service” translates into the core values of Darden Restaurants, which is compromised of eight brands, 2,000 restaurants and 185,000 employees. The Darden Foundation deploys those values by having Darden employees give… Continued
Archive: September 2013
Winner: Waggener Edstrom Worldwide In an industry rife with competition, coming out on top with best-in-class marketing communications takes a unique blend of talent, creativity and hard work. Waggener Edstrom showcased all three in its… Continued
Winner: Cone Communications Boston-based Cone Communications specializes in corporate social responsibility, or CSR, which in the last several years has been creeping toward the top of the consumer agenda. A majority of Americans not only… Continued
Co-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based… Continued
Winner: Fraser Communications The mantra at Fraser Communications is “doing well by doing good.” For the past 14 years the PR agency has worked on advocacy campaigns in multiple areas, ranging from early literacy to… Continued
Winner: Peppercomm Tyco International turned the page on a new chapter late last year when the security systems entity was split into three separate companies. The move created a standalone $10.5 billion enterprise focused on… Continued
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.
“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.