Archive: September 2013

Breaking ‘Bad PR’: 10 Tips for Better Communications

September 30th, 2013 by

I am among the unlucky who didn’t watch ‘Breaking Bad’ over the years and missed out on the binge-watching and chatter over Sunday’s finale. We must all make choices in our TV viewing and apparently I made a bad choice and there’s no going back to viewing all the seasons since I now know (spoiler […]

Breaking PR: The Essential Elements of PR

September 30th, 2013 by

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Google Overhauls its Search Algorithm, and Communicators Look to Adapt

September 30th, 2013 by

Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves.

How To Decode the ‘Connection Craver’

September 30th, 2013 by

Carmichael Lynch Spong recently fielded proprietary research to answer the question, “How are women emerging from the Great Recession?” We found that women, after dealing with the implications of the

Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

September 30th, 2013 by

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase.

Attracting MBAs Becomes a Goal as PR Aligns With Business Objectives

September 30th, 2013 by

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR

Techniques Outlined For Improving C-Suite Engagement With Employees

September 30th, 2013 by

In-depth interviews conducted by KRC Research involved internal communications execs at Cargill , Chevron , FedEx , GE , IBM , Johnson & Johnson , McDonald’s, Navistar, Petrobras and Toyota . Time and

Eclectic Mix of Summer Events Helps Spark Engagement For N.Y.’s Soon-to-Be Refurbished South Street Seaport

September 30th, 2013 by

Lower Manhattan is about to get a major facelift. This week marks the start of a $200 million redevelopment project at South Street Seaport’s Pier 17. When development is finished in 2015 or 2016, there will

A Fresh Track to Measure PR Campaign Success

September 30th, 2013 by

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media

Managers Still Need Better Employee Evaluation Metrics

September 27th, 2013 by

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.