Archive: April 2013

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Facebook Home Sets Mobile Bar High for PR Pros

April 4th, 2013 by

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.

5 Ways to Turn Off Journalists When Pitching Your Story

April 4th, 2013 by

To make life a little easier, here are some things not to do when pitching journalists.

5 Tips to Get More Return from Less Spend on Video

April 4th, 2013 by

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

SEC Says Social Media Can Be Used for Disclosing Corporate Information

April 3rd, 2013 by

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.

Private Networks May Be the Next Frontier for Social Media

April 3rd, 2013 by

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com

Biz Leaders’ Long-Term Focus Plays Well with Public

April 3rd, 2013 by

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders

Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims

April 3rd, 2013 by

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

Video, Rutgers and Leaders Gone Wild

April 3rd, 2013 by

At what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it

5 Steps for Persuading Execs to Improve Their Communications

April 2nd, 2013 by

An abundance of self-confidence from executives can strain effective communications.