Archive: April 2013

Communicators need to maintain the momentum by showing the C-suite how ‘earned media’ can deliver solid dividends

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.

Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define …

Authority and influence continues to move away from business and government and toward experts and peers.

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.

Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.

Ketchum’s Don Bartholomew, who will present at PR News’ PR Measurement Conference on May 15, believes PR pros rely too much on opinion and experience when it comes to measurement.

On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.

The relationship between public relations and marketing has traditionally been perceived as edgy.