There are four basic rules to keep in mind when communicating bad news.
Archive: April 2013
How To: 5 Things That Communicators Should Know About Twitter’s Vine
April 8th, 2013 by Jason WoodwardVine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators.
Smaller-Sized PR Agencies Ramp Up Digital Services; Online Media Consumption Now Exceeds Offline Use Share Buttons Boost Email
April 8th, 2013 by PRNEWS▶ PR Agencies Ramp Up Digital Offerings: It is becoming more and more apparent to small- to medium-sized agencies that they need a separate department to handle their digital business, according to Second
Case Study: Nature Conservancy, Seeking Renewed Relevance, Focuses on Environment’s Benefits to Human Health Video on Medical Value of Coral Reefs Resonates Ocean Lifesaver
April 8th, 2013 by PRNEWSFor its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.
Celebrity Activity on Social Media Illustrates Transformation In PR
April 8th, 2013 by PRNEWSCelebrities have all the fun on social media. Some get paid an obscene amount of money to promote a brand on Facebook or Twittter; most have the freedom to tweet their thoughts whenever they want.
Obama’s Gaffe: When the Boss Misspeaks—Publicly
April 5th, 2013 by Matthew SchwartzPR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.
Hashtags on Facebook? PR News Followers Say #notagreatidea
April 5th, 2013 by Scott Van CampWord has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.
Moving Up By Staying on Top of the Bottom Line
April 5th, 2013 by Brian SperoFor communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.
Infographic: The 8 Different Hats of a Community Manager
April 5th, 2013 by Bill MiltenbergAside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.
PR News Video of the Week: 4/5
April 5th, 2013 by Bill MiltenbergIn a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.”