Archive: April 2013

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.

The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.