Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.
Archive: April 2013
Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…
The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to PartyApril 29th, 2013 by Rebecca Maas
It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live WithoutApril 29th, 2013 by Matthew Schwartz
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.