Archive: April 2013

Jason Collins’ Story Could Be Sought By Brands

April 30th, 2013 by

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime

April 30th, 2013 by

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

How to Take Public Relations a Notch or Two ‘Furthur’

April 29th, 2013 by

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…

Apple Stumbles and Facebook Rumbles On

April 29th, 2013 by

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.

FleishmanHillard Rebranding is a Benchmark for Where the PR Industry is Heading

April 29th, 2013 by

The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.

Press Outreach Skills Still Considered Most Important in PR

April 29th, 2013 by

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

C.C. Chapman on the Measures of True Happiness

April 29th, 2013 by

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”

Friday’s Uses the Mayan Calendar to Remind Consumers of Origin of Its Name and Rally The Call to Party

April 29th, 2013 by

It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?

Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without

April 29th, 2013 by

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.

Great Content and Consistency Are Critical to Melding Social Channels

April 29th, 2013 by

Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.