Archive: March 2013

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.

Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.

Now that New York’s soda ban has been halted, communicators on both sides of the issue brace for round two.

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.

Last week, my colleague Bill Miltenberg took an insightful look at what Facebook’s redesigned news feed might mean for PR pros. Going forward, news feeds will feature larger image sizes. That’s great for a visual… Continued

Winner: Florida Realtors – Florida Realtors PAC, "I Give Because…" Campaign The purpose of rebranding RPAC (Realtors Political Action Committee) as Florida Realtors PAC was twofold: create a stronger identity that ties the committee more closely… Continued

Winner: Strategic America – Shoes That Fit Funds to the central Iowa Shoes That Fit program were running close to $20,000 below normal. That prompted serious concerns by Mediacom, the annual campaign coordinator for the 10-year-old… Continued

Winner: Weber Shandwick – American Airlines Reduces its Carbon Footprint American Airlines teamed up with PR agency Weber Shandwick to spark communications plans around various fuel-saving campaigns designed to reduce American’s carbon footprint. A major destination… Continued

Winner: National Adoption Day Coalition and Paul Werth Associates – 2012 One Day PSA Featuring Adoptive Families National Adoption Day, which debuted in 2000, has helped nearly 40,000 children move from foster care to permanent… Continued