Archive: March 2013

Corporations Looking for Customer Love in All the Wrong Places

March 29th, 2013 by

Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.

PR Meltdown for Matt Lauer Heats Up

March 29th, 2013 by

In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.

The Nature Conservancy Hits Motherlode With Facebook Treasure Hunt Contest

March 29th, 2013 by

The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more.

4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up

March 29th, 2013 by

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.

Editor’s Pick: Video of the Week 3/28

March 28th, 2013 by

NBC’s “Smash,” which revolves around a fictional New York theater community and the creation of a new Broadway musical, offers this, er, bouncy take on public relations.

Brands Channel Social Media To Support a Cause

March 28th, 2013 by

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.

5 Tips for How to Improve Corporate Culture (Compliments of Zappos)

March 28th, 2013 by

Recent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.

PR and the Airline ‘Fat Tax’: Endless Possibilties

March 27th, 2013 by

Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers….

CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

March 27th, 2013 by

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.

3 Tips for PR Pros to Stay On Wikipedia’s Good Side

March 27th, 2013 by

After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia.