Archive: March 2013

A growing segment of the PR industry is losing touch with basic, effective principles that have driven news generation, program positioning and human interaction for decades.

With the rise of social media comes an increase in budget for social spending. Brand communicators predict an average uptick of 40% in social spend for 2013, according to the recently released Technorati Media

▶ Twitter is Not the Voice of The People: In its rise to socialmedia dominance, Twitter is scanned by media reps and brands alike to find out “what they’re saying” out in the Twitterverse. But

Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms.

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion.

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it or the recipient isn’t paying attention). Pitch…

Communications execs have a few months to check out the prototype to see if they can recalibrate their pitches for the new site.

Sure, most CEOs don’t spend their office hours in prayer. But the election of the new pope offers some lessons for PR pros on how to help the new boss get settled.