Archive: February 2013

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.

Victor Aimi, corporate communications director, Microsoft Latin America, explains how social media is changing the current measurement landscape.

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves

When Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubi…

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.