While Facebook continues to be the social platform of choice for many brands, a couple of interesting studies released last week could trip an alarm for communications pros. A Pew study found that the majority of the 1,000-plus people surveyed said the…
Archive: February 2013
15 Tips for Media Training Success
February 11th, 2013 by Arthur SolomonPR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews.
The New Press Release: Mix Digital/Social Outreach with Old-School Writing Chops
February 11th, 2013 by PRNEWSWoe is the press release. As an outreach tool the press release sits in close proximation to Google+ as a platform suffering from “malaise,” as Jimmy Carter may have put it. Let’s face it, the… Continued
LinkedIn Tapped by Small-Business Owners As Social Platform with the Most Potential
February 11th, 2013 by PRNEWSBy a wide margin, small-business owners said that B2B social network LinkedIn is the social-media tool they use the most and has the greatest potential to help their companies, according to a recent survey by… Continued
Seven Things You Will Learn in This Week’s Issue of PR News
February 11th, 2013 by PRNEWS1. B2C content marketers deploy an average of 12 tactics to distribute their content. (p. 1) 2. Press releases allow PR pros to tell their brand’s story—but the writing has to be eloquent. (p. 1)… Continued
Efficiency and Integration Critical For Effective Content Marketing
February 11th, 2013 by PRNEWSAs the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve… Continued
PR News Announces Nonprofit Awards Finalists
February 11th, 2013 by PRNEWSIt’s not easy to do more with less, but that’s exactly what nonprofit PR professionals do—year after year. This is why PR News honors the top nonprofit PR campaigns and the people behind them. This… Continued
How to Organize and Execute the Perfect Press Trip: Attention to Detail and Media Commitment Critical
February 11th, 2013 by Huma GruazOne of the best ways to introduce a product, service or destination, especially in the travel and hospitality industry, is to ensure media reps experience the brand first-hand through a press trip. However, press trips… Continued
Tip Sheet: How to Be a Valued Business Accelerator
February 11th, 2013 by Howard SholkinDuring my 31-year career at eight technology companies I have tried to be a strategist, tactician, advisor and mentor. To be a service across an organization requires not only an understanding of the business but… Continued
Quick Study: Technology Mag Readers Consume Media Across Multiple Platforms; The Power of #Hashtags on TV
February 11th, 2013 by PRNEWSâ–¶ Magazine Genres Linked to Media Consumption: To understand how readers of different types of magazines consume other media, USA TouchPoints looked at six genres of magazines—business/financial, computing/technology, fashion/beauty, food/cooking, parenting and travel—to determine where… Continued