3 Tips for Gaining Heart Share on Valentine’s Day


Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand.

  1. Put yourself in the shoes of your audience. Think from the outside and look in to arm your audiences with what they need to make V-Day a very special day. For many, Valentine’s Day can be an isolating holiday. But that doesn’t mean only couples can have fun. We love what T.G.I. Friday’s (full disclosure: it is a client) is doing to mark the day. Through special menus tailored for singles and couples, entertaining videos and social media activation, the restaurant chain is inviting everyone to celebrate regardless of their relationship status. Are you #TGImSingle or # TGImTaken?
  2.  Differentiate from the crowd. Sure, Valentine’s Day is all about flowers, chocolate and dinner for two. But, if you really want to rise above the competition, try a different approach. MegaRed, a company that offers fish oil supplements, is doing just that through a clever social media campaign that asks “Whose heart do you love?” and enables you to send a product sample to your loved one. If the company can give away 100,000 samples, it will donate $100,000 to the National Coalition for Women With Heart Disease.
  3. Show the heart of your organization. Regardless of your brand, your employees are making the magic happen. Use today to show your appreciation for their day-in, day-out contributions and to unify your organization whereveryour employees are. Take a note from Peppercomm’s San Francisco friends; they sent handmade Valentine’s gifts to our New York and London counterparts, followed by a singing telegram during an all-staff meeting to remind us that we “left our hearts in San Francisco.” Sweet.

At the end of the day, have fun. Be authentic. And give your audiences—inside and outside of your organization—something to smile about.

Sara Whitman is senior director at PR agency Peppercomm. She can be reached at swhitman@peppercomm.com. Follow her on Twitter: @sjwhitty