A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a…
Archive: February 2013
PR Lessons from the Brouhaha About Maker’s Mark
February 19th, 2013 by By Matthew Schwartz, PR NewsBacklash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services.
Case Study: The Ritz-Carlton Leverages Premium Brand Perception With Content-Rich Customer Platform on Foursquare
February 18th, 2013 by PRNEWSTravel is focused on the essence of discovery and experience. Whether you are an intrepid explorer, a parent traveling with your children or a professional traveling on business, The Ritz-Carlton wants to be
Media Training as Leadership Development
February 18th, 2013 by Andrew GilmanIs media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The
Seven Things You Will Learn in This Week’s Issue of PR News
February 18th, 2013 by PRNEWSSeven Things You Will Learn in This Week’s Issue of 1. A nonprofit’s “overhead ratio” is often the most scrutinized metric by leadership and the public alike. (p. 1) 2. To build buzz for the Feb. 24th
PR Execs at Cash-Strapped Nonprofits Use Partnerships to Extend Engagement
February 18th, 2013 by PRNEWSAs the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the
Hospital Tops Facebook Loyalty List; Consumer Purchasing Gets More Complex; Hispanics Gravitate to ‘Social Care’
February 18th, 2013 by PRNEWS▶ Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor ’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in
The Event PR Oscar Goes To: The Organization that Innovates the Most
February 18th, 2013 by PRNEWSIt’s events and awards season. From the ultimate movie-industry soiree, the Academy Awards—which airs this Sunday, Feb. 24— to New York’s glitzy Fashion Week, event communicators are all looking to cut
How To: 5 Steps for Making Complex Topics Easier to Understand
February 18th, 2013 by Rose Mary MoeglingWe’ve all been there. You are asked to write a newsletter about a topic that is very complicated and technical. And your audience is unfamiliar with the subject matter and its jargon. So, how do you explain
Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe
February 15th, 2013 by Scott Van CampWhile the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.