Archive: December 2012

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

By now most of us are aware of “12-12-12: The Concert for Sandy Relief,” set for tonight at New York’s Madison Square Garden. The concert’s lineup is a who’s who of rock royalty (including The Who, by the way), and more than 2 billion…

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.

Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.

The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.

40% of surveyed B2B communicators are not yet using social media in their communications efforts.

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?