Archive: December 2012

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Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.

The story goes that journalist Clare Booth Luce once asked President John F Kennedy what his one sentence was, that a “great man is a sentence”. Concerned that Kennedy was more “a paragraph” than a sentence, Booth (one of the first females to s…

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.