Archive: December 2012

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.

The PR News Advisory Board weighs in on how PR fared in 2012, and what you can expect as a PR pro in 2013.

â–¶ Public Questions CSR Motives of Top Companies: Many of the world’s 100 most reputable companies have little to show for the millions of dollars they spend on Corporate Social Responsibility initiatives, according to the… Continued

PR pros who are serious about measurement are flooded in data. They’re swimming in it. Sometimes they contract with measurement and monitoring companies, which provide them with bucketloads of data. They may also be getting data from in-house mar…

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).

Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.

Study points to the growing demand among companies for data that can drive strategic marketing decisions.

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.