Archive: December 2012

PR execs need to step up their efforts to mix and match myriad digital media tools.

In 2009 and 2010 Toyota faced a doozy of a crisis when some customers reported that the cat company’s vehicles were accelerating without warning, causing accidents, injuries and deaths. The accusations sent Toyota’s sales reeling, while its rep…

Here are six tips to supercharge your online search presence in the New Year.

A New York Times interactive article could be a new plateau for how to tell stories via digital media.

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show.

Christmas Eve 2012 was not an enjoyable one for Netflix, the popular streaming video service. That night, customers across Canada, Latin America and the U.S. hit snags in streaming the company’s movies and TV shows into their homes—via various devi…

These words and phrases can help PR pros cut through the proverbial clutter.

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.