Archive: October 2010

Winner: Weber Shandwick – Firebell: A New Social Crisis Simulator Responding to the need to instantly address the spread of crises via social media, Weber Shandwick created a new crisis preparation drill that replicates today’s social media… Continued

Hilton Hotels & Resorts/Covalent Logic – Hilton Global Media Center The creation of Hilton Worldwide, the result of a Hilton International/Hilton Hotels Corp. merger, spurred the need for a more international 24/7 news site. Hilton… Continued

Winner: M&P Food Communications – Dreamfields Pasta Presents: Diabetes 1.0 LIVE! M&P sought to strengthen Dreamfields’ reputation with consumers as the diabetes-friendly pasta by fortifying and expanding relationships with health care professionals and certified diabetes educators.… Continued

APCO Worldwide – U.S. Travel Association’s ‘Meetings Mean Business’ Campaign The meeting, event and incentive travel business hasn’t exactly been helped by the recession. To help the U.S. Travel Association take control of the story,… Continued

Winner: Cisco Systems – News@Cisco SEO campaign Cisco Systems, the San Francisco-based technology company, found that its newsroom audiences were becoming more fragmented. Knowing that search was the key to driving targeted traffic, the Cisco team… Continued

Idil Cakim, Senior VP of Interactive Media, GolinHarris The word on the street is that Idil Cakim is demystifying a critical but underused communications tool: word-of-mouth marketing. As senior VP of interactive media in GolinHarris’… Continued

Winner: Fleishman-Hillard – @ATTSXS W 2010 Fleishman-Hillard turned to Twitter to help AT&T reach the smartphone users and high influencers attending the 2010 SXSW music festival in Austin, Texas. Using the Twitter handle @ATTSXSW, AT&T showed… Continued

Winner: Hunter PR – The Launch of the Kraft Macaroni & Cheese Facebook Fan Page To build awareness of Kraft Macaroni & Cheese’s new Cheddar Explosion product, particularly with moms, Hunter PR launched a new Facebook… Continued

Winner: Fleishman-Hillard – AT &T Insider Goes 3.0 and Rethinks Possible When AT&T rebranded itself under the “Rethink Possible” umbrella, it was also time to rethink the look, feel and content of its employee Intranet portal… Continued

Winner: Fleishman-Hillard – Texting & Driving…It Can Wait: Engaging Employees To help combat the frightening statistic that drivers are 23% more likely to crash when texting while driving, AT&T tapped Fleishman-Hillard to develop an online employee… Continued