An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.
Archive: October 2010
The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.
Widmeyer Communications offers tips for preparing for congressional testimony that can be applied to any speaking situation.
To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.
Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.
Case Study: PR Helps to Articulate Brain Disease to the NFL and the Public While Lifting Research Group’s Expert StandingOctober 25th, 2010 by PR News
After discovering a brain disease caused by concussions, a small research organization turns to PR to help raise its profile and prepare for congressional testimony.
â–¶ Ads In: Friends’ recommendations may be the primary driver of brand “likes” on Facebook, but ads are not far behind, says a DDB / OpinionWay study. Findings include: • 75% of those who liked… Continued