Archive: October 2010

Press Conference Confusion: Learn From Media Relations Mistakes

October 29th, 2010 by

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.

Beer and Politics: Latch Onto an Issue That Resonates

October 25th, 2010 by

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.

Testifying Before Congress? Time to Sweat the Details

October 25th, 2010 by

Widmeyer Communications offers tips for preparing for congressional testimony that can be applied to any speaking situation.

Translating Complex Science Topics Is Really an Art

October 25th, 2010 by

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.

Navigating a Crisis: Don’t Get Defensive, Stick to Your Guns

October 25th, 2010 by

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.

A New CEO’s Checklist for Effective Communication

October 25th, 2010 by

These tips to make the introduction of a new CEO as smooth as possible can also be a window into the new leader’s communications style.

Add Digital/Social Elements to Crisis Simulations

October 25th, 2010 by

Now that social media is critical to crisis response, it’s important to integrate digital and social media components into your crisis preparedness activities, says expert Andy Gilman.

Case Study: PR Helps to Articulate Brain Disease to the NFL and the Public While Lifting Research Group’s Expert Standing

October 25th, 2010 by

After discovering a brain disease caused by concussions, a small research organization turns to PR to help raise its profile and prepare for congressional testimony.

Ads Rival Friends as Generator of Brand ‘Likes’; Johnson & Johnson Leads List of Top CSR Companies

October 25th, 2010 by

â–¶ Ads In: Friends’ recommendations may be the primary driver of brand “likes” on Facebook, but ads are not far behind, says a DDB / OpinionWay study. Findings include: • 75% of those who liked… Continued

PR News Announces PR People Awards Finalists

October 25th, 2010 by

The cream of the communications crop, our PR People Awards finalists, including Hall of Famers and 15-to-Watch, will be honored on Nov. 30 at an awards luncheon in Washington, D.C.