2010 Digital PR Awards: Intranet

Winner: Fleishman-Hillard – AT &T Insider Goes 3.0 and Rethinks Possible

When AT&T rebranded itself under the “Rethink Possible” umbrella, it was also time to rethink the look, feel and content of its employee Intranet portal and information hub. Fleishman-Hillard oversaw a total overhaul of the Intranet site, from replacing outdated artwork with Rethink Possible signage to adding a bevy of tools including: resources to help managers discuss the brand with their teams, a new TV ad carousel, video of company leaders reflecting on the new brand and a social media hub. The success is in the numbers: A month after launch, the number of unique daily visitors to AT&T Insider climbed to 176,762, or 63% of the company’s workforce.

Honorable Mention:
SAP - Social News for the Intranet
To reinvigorate the company Intranet to become a reliable source of employee information gathering and sharing, the site was performance-tested and optimized, and a social newsroom was implemented to encourage employee communications.  Since launching in March 2010, SAP News has generated more than 100 articles and nearly 1,000 comments.