Archive: October 2010

After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.

â–¶ Social Media Sea Change: A study by Access Communications on social media usage in corporate communications found that nearly all senior-level corporate communicators surveyed (87%) expect social media to change significantly or dramatically how… Continued

Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.

While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?

When preparing for a crisis, putting together a small core team of people who can act with complete confidentiality and make quick decisions is critical.

Be selective about the events you sponsor and other tips to make the most of live event launches.

A study by ROI Research finds that Web searchers are more likely to click on a search if an image appears multiple times on the results page.

An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.

A Forrester study finds that 80% of U.S. netizens now utilize social networking channels—equivalent to the penetration of DVD players. Communicators must find innovative solutions to stand out in the cluttered social media environment.