Winner: Intel Corp. Global Communications Group and Ogilvy Public Relations – Intel Insiders When Intel’s Global Communications Group and Ogilvy created a social media advisory board, the Intel Insiders, they sought key influencers that used… Continued
Archive: October 2010
2010 Digital PR Awards: Digital Marketing Campaign
October 7th, 2010 by PRNEWSWinner: Unilever Klondike with GolinHarris – What Would You Do for a Klondike Bar…Now? In 2009, Klondike called in GolinHarris to ask the world, “What would you do for a Klondike bar now?,” a campaign promoting… Continued
2010 Digital PR Awards: Email Newsletters
October 7th, 2010 by PRNEWSWinner: GCI Health – The Johnson & Johnson Campaign for Nursing’s Future’s Nursing Notes In response to a critical shortage of nurses and nurse educators, Johnson & Johnson launched the Campaign for Nursing’s Future, and charged… Continued
2010 Digital PR Awards: New Site
October 7th, 2010 by PRNEWSWinner: Dominion Resources – Dominion Gets A Makeover Energy provider Dominion sought to recharge its online image by incorporating a user-centric approach to design navigation and functionality. Using data gathered from testing on its existing sites,… Continued
2010 Digital PR Awards: Digital PR Campaign
October 7th, 2010 by PRNEWSWinner: MS&L/Procter & Gamble – Tampax Pearl Outsmart Mother Nature PR Campaign Tampax Pearl Outsmart Mother Nature PR Campaign Tampax’s Fall 2009 advertising campaign with tennis celebrity Serena Williams provided MS&L with the opportunity to create… Continued
2010 Digital PR Awards: Contest/Game
October 7th, 2010 by PRNEWSWinner: Weber Shandwick – State Farm Friday Night Feats Video Contest The Friday Night Feats initiative invited participants to submit their school’s top game-changing plays for a chance to win more than $17,500 for their… Continued
2010 Digital PR Awards: Video
October 7th, 2010 by PRNEWSWinner: Eric Mower and Associates – ‘The Jobsite’ Product Demonstration Video To launch Legrand/Pass & Seymour’s new PlugTail device, Eric Mower and Associates told a story within a humorous demonstration video. Inspired by the TV show… Continued
2010 Digital PR Awards: Crisis Management
October 7th, 2010 by PRNEWSWinner: Weber Shandwick – 2010 Census Issues Management Program Ensures a Complete Count The U.S. Census Bureau had one goal as it geared up for its nationwide polling in 2010: achieve a high return rate on… Continued
2010 Digital PR Awards: Cause Marketing/CSR
October 7th, 2010 by PRNEWSWinner: Discovery Communications – Discover Your Impact Day The stated goal was to “discover your impact,” and what an impact it was. In celebration of its 25th anniversary in June 2010, Discovery Communications embarked on a… Continued
2010 Digital PR Awards: Blog
October 7th, 2010 by PRNEWSWinner: Kaiser Permanente – Dispatches From Haiti Following the devastating earthquake that ravaged Haiti in early 2010, a group of physicians from Kaiser Permanente traveled to the country to provide aid. As a way to track… Continued