Archive: October 2010

Winner: SSM Health Care – Experience Exceptional: Our People SSM Health Care crafted a campaign that was low on cost, and high on innovation and results. Based on feedback from a system-wide satisfaction survey, SSM created… Continued

Winner: Mom Central Consulting – ABC Brand Ambassador Campaign Both online and offline communications platforms aided in Mom Central Consulting’s effort to spread the word about ABC shows daytime shows General Hospital and The View. The… Continued

Winner: Levick Strategic Communications – Supporting the Search for Morgan Harrington When college student Morgan Harrington went missing, Levick and the Harrington family turned to social networks to raise awareness and generate leads. After launching main… Continued

Winner: Edelman, imc2 and PSC Group – BarillaUS.com 2010 Relaunch Barilla, a leader in the pasta industry, is known for its quality and authenticity. Despite this brand recognition among customers, the company found that its Web… Continued

Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued

The most outstanding communications initiatives—plus the Top Places to Work in PR—were honored at PR News’ Platinum PR Awards luncheon in New York City on Dec. 5.

We present our 2010 Top Places to Work in PR—the agencies and organizations that match their superb in-house and client PR work with equally outstanding internal efforts to support employees’ personal growth and success. Adfero… Continued

Winner: Ketchum Bolstered by one of the biggest PR agency mergers in history, Ketchum achieved unprecedented, double-digit top-line growth in 2009, as well as record revenue growth in terms of percentage and actual dollars.   Ketchum’s… Continued

Winner: Carmichael Lynch Spong Doug Spong, founder of Carmichael Lynch Spong, often reminds his staff of 200+ that the sun never sets on “Spong Nation.” Even in a tough economy, the Minneapolis-based PR firm (with offices… Continued