Archive: October 2010

Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.

A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.

â–¶ Social Scene Cluttered: A Forrester study finds that 80% of U.S. “netizens” now utilize social networking channels—equivalent to the penetration of DVD players. Forrester believes that this usage has “plateaued,” and communicators must find… Continued

Saying your brand is "innovative" has taken on a hollow ring from overuse. To put real meaning behind the word, you need to establish what makes your brand visibly distinct as a marketplace leader.

A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.

Introducing a new CEO to internal and external stakeholders requires a detailed communications plan and solid execution skills.

Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.

Hunter PR During the last 18 months, Hunter PR has gone to great lengths to develop its digital and social media capabilities. With the objective of establishing itself as a digital thought leader, in June… Continued

Winner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools… Continued

Winner: MWW Group Volkswagen GTI Becomes the World’s – First Car Launched Exclusively on a Mobile Device Launching a new car? Apparently, there’s an app for that. When it was time to launch its new GTI… Continued