Social Media Hits ‘Plateau’; CEOs Sweet on Sustainability Issues; Web Searchers Will Try and Try Again

â–¶ Social Scene Cluttered: A Forrester study finds that 80% of U.S. “netizens” now utilize social networking channels—equivalent to the penetration of DVD players. Forrester believes that this usage has “plateaued,” and communicators must find innovative solutions to stand out in the “cluttered” social media environment. Other study findings include: