Archive: October 2010

The cream of the communications crop, our PR People Awards finalists, including Hall of Famers and 15-to-Watch, will be honored on Nov. 30 at an awards luncheon in Washington, D.C.

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

Executive search experts and a professor of PR offer a communications jobs forecast and provide keen insights into the skills and career moves needed to advance to the top.

These core principles will help you keep your advocacy and cause-based communications aligned with their central missions.

The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event.

Social media and new digital technologies were also hot topics as PRSA’s International Conference kicked off, with online expert and Time columnist Bill Tancer delivering the keynote.

The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment.

Almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses, and more are using texting for appointment reminders, payment reminders and coupon deals.

A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.

This simple, user-friendly enhancement meets a genuine need to share information with subsets of friends on Facebook.