Consumer Environmentalism It was all the rage at the Arthur W. Page Society Spring Meeting (see page 1), and statistics suggest that it’s not going anywhere any time soon. “It” is corporate citizenship, and a… Continued
Archive: April 2007
How To…Write A Winning Awards Submission
April 23rd, 2007 by PRNEWSAfter years in the business, you’ve figured out the keys to winning over a client and executing a successful public relations campaign. Experience has taught you how to compile a team of diverse experts who… Continued
Did You Know?
April 23rd, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. 93% of survey respondents believe companies have a responsibility to help preserve the environment. 2. Extending PR practices beyond the PR department… Continued
Rule #1: The Customer Is Always Right
April 23rd, 2007 by PRNEWSCustomer Service Meets Communications Everyone has a customer service horror story to tell. The typical one involves calling a bank/insurance provider/airline/healthcare service/credit card company/fill-in-the- blank and being greeted by a chipper voice. Then, you realize… Continued
Shades Of Green: Integrating CSR To Improve Business Performance
April 23rd, 2007 by PRNEWSIt’s all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices…
Tip Sheet: Maximizing The Relationship Between Your Communications And Marketing Departments
April 16th, 2007 by PRNEWSThe decline of mass marketing and proliferation of new media seems to be one of the factors resurrecting the age-old debate about whether public relations and marketing should be part of the same function. With… Continued
Case Study: ‘Hands Helping Heroes’ Gives Time Warner Cable’s Charlotte Division The Public Recognition It Seeks
April 16th, 2007 by PRNEWSCompany: Time Warner Cable, Charlotte Division Timeframe: Ongoing Time Warner Cable’s Charlotte division had been active in community outreach programs for years, but the overall effect was scattershot: small amounts given to numerous causes across… Continued
Quick Study: Helping Employees Grasp Benefits; Communications & CSR; Management Deplores Lack Of Knowledge-Sharing
April 16th, 2007 by PRNEWSValue Compensation Here’s more information to back up the argument that PR and HR should join forces on the employee communications front: A new study conducted by Harris Interactive and Charlton Consulting Group reveals that… Continued
How To…Create And Implement An Effective Word-Of-Mouth Strategy
April 16th, 2007 by PRNEWSConsider the viral power of YouTube: In mere months, the platform revolutionized the way people all over the world create, spread and consume news – however news is defined these days. Companies are certainly jumping… Continued
Did You Know?
April 16th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. When considering a WOM strategy, don’t assume that the words have to come straight from someone’s mouth. 2. 52% of surveyed managers… Continued