Seven Things You Will Learn In This Week's Issue Of PR News
1. When considering a WOM strategy, don't assume that the words have to come straight from someone's mouth.
2. 52% of surveyed managers think enabling a collaborative workplace and more effective knowledge-sharing would create a competitive advantage.
3. "Empty vessels" are often ideal for re-branding company names.
4. The opportunity for marketing and PR to collaborate rests with consumers' "consideration" of a product.
5. Communicators can participate better in strategic discussions when they understand the business plan.
6. Before starting a community outreach program, make sure you know what they need.
7. Research doesn't have to be expensive to be an effective part of an outreach campaign.