Archive: April 2007

Recognition of PR professionals’ strategic ability is a subject perhaps most candidly described by PR and business students, many of whom point to a lack of mutual understanding about strategy between business and communications executives.… Continued

It’s an issue ripe for the picking: increased globalization, overseas expansions, mergers and acquisitions – all of these trends have brought the corporate re-branding conversation to a head, as effectively aligning and integrating multiple brands… Continued

The most important pitch you will ever make won’t be to a member of the media. Rather, it will be to senior management, whose support and direct involvement in your PR program spell the difference… Continued

Agency: Newlink Communications Timeframe: 2006 The International Organiza-tion for Migration (IOM) saw an urgent need for a new mechanism to protect citizens of Latin countries who were tempted to take a non-traditional route to find… Continued

New Statistics On Media Investment The American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000… Continued

Public relations and corporate communications are no longer the red-headed stepchildren of the business world: The professionals within these fields are being tapped for their strategic expertise and applied to in almost every corporate initiative,… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The word “integration” is dead; “connectivity” is the new topic du jour. 2. 57% of surveyed companies are under increasing pressure to… Continued

The business backdrop is constantly changing, and the old adage of “you can’t teach an old dog new tricks” isn’t a strong defense for the theory that, once you’ve surpassed an entry level position, you… Continued

If you tune in to industry reports and research, Arthur W. Page Society meeting agendas, and business analyses, the drone of a “trend-in-the-making” is likely to hit you in the face. Apparently, it’s all about… Continued

Face to face with a large group of PR professionals, I asked two questions about ethics. The first was this: Are you ethical? Every hand went up. The second: Have you had formal ethics training?… Continued