How To…Create And Implement An Effective Word-Of-Mouth Strategy

Consider the viral power of YouTube: In mere months, the platform revolutionized the way people all over the world create, spread and consume news - however news is defined these days.

Companies are certainly jumping on the bandwagon to maximize their audience reach and impact, but the rules of consumer engagement have changed. That being said, if you comb through YouTube-like

medias' short but storied histories to return to their roots, you'll find that these systems emulate a communication channel that's been around forever: word of mouth (WOM).