Tip Sheet: Maximizing The Relationship Between Your Communications And Marketing Departments

The decline of mass marketing and proliferation of new media seems to be one of the factors resurrecting the age-old debate about whether public relations and marketing should be part of the same

function. With companies jumping into experiential efforts like YouTube, Second Life, MySpace and other online phenomena, it seems that more and more public relations

practitioners are being asked to promote the marketing of a product instead of the product itself.