Archive: April 2007

Integration? Strategic alignment? Connectivity? A recent PR News/VMS Thought Leaders Roundtable held in New York City sparked some controversy surrounding the term and its implications for organizations. While some attendees considered integration to be the… Continued

Even the most polished executive speaker or the most committed career speechwriter sometimes has to wonder: What’s it worth to the organization to be out there on the podium? Executive time is costly, and so… Continued

Company: United Fresh Produce Association Agency: Levick Strategic Communications Timeframe: Fall, 2006 September 14, 2006, was a bad day for the produce industry. That was when a spinach E. coli outbreak first made headlines, after… Continued

Web 2.-What? A recent McKinsey Global Survey, “How businesses are using Web 2.0,” shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the… Continued

Let’s face it: Online video is spurring on a new wave of PR possibilities. But are practitioners leveraging online video’s power, or are they just along for the ride? A new survey conducted by PR… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Only 37% of surveyed executives use or are planning to use social networking. 2. Cost per minute spent with a prospect allows… Continued

For every up, there is a down; every ego has its “alter;” every pro has a con; with Dr. Jekyll comes Mr. Hyde. The same is true for Web 2.0; that is, such modern technologies… Continued

There is no “I” in team, but there is a “me.” The playground retort may seem a bit juvenile for top-level communicators, but as departments and functions integrate, silos come tumbling down and turf wars… Continued

To the average golf fan, watching a professional hit the ball a mile down the fairway is incredible. Some pros, like John Daly, have built great reputations for being long- hitters. Most golf club manufacturers… Continued

Company: Walkers law firm Agency: Levick Strategic Communications Timeframe: Ongoing Offshore law firms have not engaged in a lot of media outreach historically, so – although lawyers are usually not known for having particularly small… Continued