"Celebrity Poker Showdown" (on Bravo) seems to be one of
the most omnipresent TV shows this side of MTV's "The Real
World." Once a staple of late-night programming on ESPN,
gambling-related fare has hit the mainstream with a vengeance,
popping up throughout prime time on cable as well as on the
networks.
So, are more people rolling the dice? Many of the nation's top
markets a la New York City, Chicago and L.A. are included in
the Top 10 areas for people who have visited a gambling casino at
least once in the last year.
In targeting hard-core gamblers, however, you probably want to
set your antennae (and resources) west. Las Vegas, of course, is
the No. 1 market for the highest concentration of gamblers,
followed by San Diego and Sacramento, Calif.; and Spokane,
Wash.
Buffalo, N.Y., is the exception in the top five, not exactly a
shock when you consider how Buffalo's notoriously brutal winters
may put a premium on indoor activities. New Orleans, home to
riverboat gambling, rounds out the list.
| VISITED A GAMBLING CASINO 1+ TIMES IN THE PAST YEAR |
|||||
|---|---|---|---|---|---|
| Top Markets | Adults Surveyed | Target Surveyed | Top Newspaper | Adult Readership | Target Readership |
| New York, NY |
14,064,000
|
3,826,000
|
New York Daily News |
3,424,000
|
1,256,000
|
| Los Angeles, CA |
9,286,000
|
3,355,000
|
Pennysaver |
3,840,300
|
1,414,100
|
| San Francisco, CA |
5,405,000
|
1,722,000
|
San Francisco Chronicle |
1,406,700
|
542,100
|
| Chicago, IL |
6,676,000
|
1,552,000
|
Sun Times |
189,500
|
659,800
|
| Philadelphia, PA |
3,780,000
|
1,149,000
|
Philadelphia Inquirer |
1,288,700
|
460,400
|
| Detroit, MI |
3,406,000
|
1,101,000
|
Free Press |
1,010,300
|
466,300
|
| Boston, MA |
3,969,000
|
957,000
|
Boston Globe |
1,461,900
|
405,400
|
| San Diego, CA |
2,173,000
|
912,000
|
Union Tribune |
953,600
|
428,700
|
| Phoenix, AZ |
2,436,000
|
901,000
|
Arizona Republic |
981,800
|
449,100
|
| Houston-Galveston, TX |
3,572,000
|
819,000
|
Chronicle |
1,609,200
|
425,700
|
| VISITED A GAMBLING CASINO 1+ TIMES IN THE PAST YEAR |
|||||
|---|---|---|---|---|---|
| Top Markets: Indexed results |
Adults Surveyed | Target Surveyed | Top Newspaper | Adult Readership | Target Readership |
| Las Vegas, NV |
1,165,000
|
761,000
|
Review Journal |
503,500
|
374,500
|
| San Diego, CA |
2,173,000
|
912,000
|
Union Tribune |
953,600
|
428,700
|
| Buffalo, NY |
875,000
|
332,000
|
Buffalo News |
538,500
|
229,700
|
| Sacramento, CA |
1,439,000
|
543,000
|
Sacramento Bee |
797,000
|
357,300
|
| Spokane, WA |
406,000
|
152,000
|
Spokesman-Review |
242,400
|
96,300
|
| Phoenix, AZ |
2,436,000
|
901,000
|
Arizona Republic |
981,800
|
449,100
|
| Memphis, TN |
892,000
|
325,000
|
Commercial Appeal |
495,000
|
195,400
|
| Los Angeles, CA |
9,286,000
|
3,355,000
|
Pennysaver |
3,840,300
|
1,414,100
|
| New Orleans, LA |
945,000
|
342,000
|
Times-Picayune |
634,700
|
259,200
|
| Tucson, AZ |
672,000
|
242,000
|
Daily Star |
298,900
|
111,300
|