PR Pulse

Radio may be resilient in the face of myriad new technologies
(PR News, March 9), but it's a totally different tune when
it comes to getting your message on the airwaves. A recent survey
of 50 randomly sampled radio news directors, reporters and
assignment editors in the Top 50 markets finds that nearly three
out of four stations have had layoffs or consolidation in the last
year (see chart). Around 77% of respondents said they had to
take on extra work because of all the job cuts, raising the
possibility that your radio pitches may fall through the cracks if
they're not just exactly right (in addition to being timely and
having a strong local angle).