An ‘All In The Family’ Approach To Cracking The Hispanic Market

When Edelman's Hispanic Marketing practice, Diversity Solutions,
launched in 1998, the unit had just two full-time employees who
worked out of the PR firm's New York office. They spent most of
their time on media relations, ringing El Diario,
Telemundo, Univision and other popular
Spanish-language media outlets "to try and get some hits" for
clients, says Heidi Eusebio, vice president of Diversity Solutions,
who has been with the department since its inception.